Intellectual Property - Know It, Use It or Lose It

The emergence of social media as a marketplace has proven that a business is only as successful as the brand it has nurtured. Everything from your Instagram handle, to your product designs and even the source code behind your software contribute to your business’ overall image, reputation and market share and are all examples of Intellectual Property (IP). For many businesses new and old, IP is the most valuable and enduring asset they hold.

Lawyer Laura Spalding explains why it’s important to understand the value of your business’ intellectual property.

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